Brand Searches Get 18% More Clicks

Generic searches like "plumber near me" dropped 34-46% since AI Overviews started answering them directly.

But branded searches (people searching your business name) are up 18%.

Here's the shift:

1. When someone searches your name, they click through almost every time. No AI Overview competing.
2. Content builds brand. Every blog post, social post, and local mention plants your name in memory.
3. Get mentioned locally. Sponsor events, join your chamber, get featured in local news.
4. Track it. Filter Google Search Console for your business name. That number should grow monthly.

The future of SEO isn't ranking for generic keywords. It's making people search for your name.